02.10.10
Introducing Experiental Marketing Event Planning
Organized events are a fantastic way to get into the public eye your products and services with experiential marketing - allowing for the public to interact with the product or service freely. But how can one plan for such an event? To make sure all runs as smoothly as possible, create a “to do” list to guarantee you haven’t missed any of the fundamental points of planning an event. The areas discussed below are just example matters to plan for. Therefore, it’s essential to prepare for all potential issues - don’t take the points below as a completed list.
In good time before agreeing to any contract, make sure your event doesn’t clash with the day of an important sporting event or a public holiday. Check when school holidays are, as parents might have planned a holiday during that time. It is fundamental that you confirm the date of the event with all parties invited to see to it that everybody understands the time and location of the event.
Physically go to the location before you book it. It may be hard to get the time to do an on-site visit, but this really is essential. By seeing your venue prior to the event, you ensure your apprehension of the physical size, the ambience, and the level of difficulty in actually getting to the location. It’ll also aid you in creating accurate directions and maps for your clients, and permit you to introduce yourself to the individuals you will be co-operating with at the venue.
Get specific - don’t sign a contract unless it is suitably thorough in its terms and conditions. It is insufficient to merely expect vague words to mean the same thing to both parties. If feasible, state all the prices, dates and times in the contract. For example, if a venue is undergoing restoration, it should be stated explicitly when this renovation work will be finished.
Plan far ahead. Make various contingency plans just in case your initial idea simply won’t be feasible with the timing or budget. Never assume everything will run smoothly. Examine all details at least two times and develop lists to help keep you on track.
