10.12.09
Leadgen Companies: a Helpful Guide
In times past, a strong portion of a broker’s work day was spent on the telephone, trying to acquire potential customers. These days, insurance lead generation sites can efficiently offer quality, prequalified insurance sales leads that are currently looking to buy a new insurance policy. These insurance sales lead sites offer a cost efficient alternative to cold calling lists and other marketing strategies.
Sales lead companies operate by bringing together consumers interested in an insurance policy with insurance underwriters who want to sell them a policy. The sites collect information from every prospect using a lead form, warehouse the data and then sell the sales lead to an agent.
With an abundant amount of insurance sales lead sites all offering slightly distinct products, insurance brokers don’t always know which one is best for them. There are distinct characteristics that good lead generation companies have that can help them stand out from the others including pricing, billing, return policy and filters.
Pricing is important. A cheap insurance lead may not provide high quality customers but a more expensive insurance lead might be priced too high to make a profit
Some insurance lead sites try to make you put down a large deposit before sending you insurance leads. With so many lead generation websites allowing you to start you account with a small initial deposit or some that will bill you after you receive leads, there is no reason to make a large initial investment up front.
Bogus sales leads are inevitable. Use a lead company with a good refund policy and this shouldn’t be an issue.
Filters help eliminate low quality sales prospects. An insurance sales lead website should give you filtering options including geographic and lead filtering. Usually, you will have to pay more for filtered leads, as you will be sent higher quality consumers, but the added fee is usually worth the extra price.
When purchasing leads, you shouldn’t keep all your eggs in one basket. You should sign up with a few sales lead websites. A couple will be better for car insurance sales leads while others might provide better home insurance leads. Using several insurance sales lead sites will let you to also keep your agency protected in the event one of the insurance lead source’s quality falls.
